📝 This plan is live and shared. Everything you type into a field and every comment saves to the team database automatically — others see it too. Set your name (top right) so people know who said what. Check Admin / Report for an overview of comments and progress.
Overview
The Concept▾Jerome Baker is already on Long Island. He lives at Planet Nugg in Farmingdale. So naturally, when Jerome Baker comes to New York, the first stop is Farmingdale. That's the joke. That's also the truth. We open there, lean into it fully, and use the Long Island segment as the launch of a larger drip campaign that builds to a Manhattan finale.
Two shoot days. Five to six scenes. One giant purple bong. A small tight crew, Sanja as the primary on-camera companion, Sasha directing, David producing, Planet Nugg providing the camera operator, and support from the Madden Hauskinect intern for lifting and drone. Dan for logistics, muscle, and keeping Jerome safe in the field.
Everything shot here becomes the opening chapter. Each scene drops as its own post over a 2–4 week drip, building anticipation for the Manhattan content. The beach is the Long Island finale — the last post before the "Jerome's going to the city" tease.
Crew
Roster▾| Name | Role | Responsibilities | Status / Notes |
|---|
Partners & Participants
Planet Nugg + Crewshared▾🤝 This section is shared with Planet Nugg and any other participants. Fill in your responses, confirmations, and contacts directly — everything saves to the team database. Drop questions or notes in the comments at the bottom.
JBD is launching in New York with a Gonzo-style documentary series following Jerome Baker (the 5.5-ft handblown purple glass bong) as he visits iconic NY locations for the first time. The first stop is Farmingdale — because that's where he lives. Planet Nugg Farmingdale is the homecoming and the opening of the campaign. Candid, deadpan, played completely straight. Distributed across TikTok, Instagram Reels & YouTube; Planet Nugg tagged and credited in all content featuring the location.
Shoot Day — Planet Nugg Farmingdale
| Date | Wednesday — confirm specific date with David |
| Call Time | 9:30 AM at Planet Nugg Farmingdale |
| Estimated Wrap | 12:00–12:30 PM (~2.5 hrs on location) |
| JBD Crew | 5–6 people: director, producer, PA, talent (Sanja Ganja), logistics |
| Equipment | Camera, fog machine, LED lighting rig — we bring everything |
| Space Needed | Exterior entrance + interior floor. No back rooms required. |
What We Need From Planet Nugg
| Item | Detail | Planet Nugg Response | Status |
|---|
What Planet Nugg Gets
- Prominent placement in the opening segment of the Jerome Baker Comes to New York campaign
- Tagged in all social posts featuring Planet Nugg across JBD channels
- The Planet Nugg Hummer featured in one of the most-shared clips of the campaign
- Association with a nationally distributed campaign anchored by a Hulu/Disney+ release (Bong Voyage, exec produced by Jimmy Kimmel)
- First-mover status as the New York retail partner featured at launch
- Copies of all relevant footage for Planet Nugg's own social use (to be agreed)
Planet Nugg — Confirmation Checklist
| Item | Planet Nugg Contact | Status | Needed By | Notes |
|---|
Participant Sign-Off
Everyone involved — JBD, Planet Nugg, and any other participants. Add your contact, set your status, leave a note. Use the blank rows for anyone not listed.
| Organization / Person | Contact | Role | Status | Notes |
|---|
Rockland County Cannabis — Shakedown Street
NY Drop 1 · Sat June 13shared w/ RCC▾🤝 This section is shared with Rockland County Cannabis (RCC) — Donny, Jonah & Maria. Fill in responses, confirmations and contacts directly; everything saves to the team database. Built from the May 28 launch call. Drop questions in the comments at the bottom.
RCC is the first and only Jerome Baker partner in Rockland County — and stays exclusive there for many months. The launch is a one-day Grateful Dead-style parking-lot festival, "Shakedown Street Rockland," on Saturday June 13. In the run-up we bring the giant purple bong (now with a built-in fog machine + internal lights) to a couple of local Rockland spots for guerrilla content — same playbook as the Long Island shoot, treating Baker like an out-of-towner seeing the area for the first time.
Concept renders (AI) for the campaign — not final photography.
The Essentials
| Event | Shakedown Street Rockland — "Jerome Baker × RCC, one day only" |
| Date | Saturday, June 13, 2026 |
| Location | RCC dispensary + parking lot, Rockland County NY |
| Exclusivity | First & only Jerome Baker location in Rockland County — exclusive for months |
| Product at distributor | June 7 — deliver to RCC as early in that week as possible |
| Terms | 25% COD, balance net 30 (exact replica invoice via LeafLink) |
| Tag | @jerome_baker (main) + Jerome Baker New York account — collab posts, repost |
| RCC staff | ~10 — all get store-account access to budtender tools + training |
| Border bonus | Big NJ contingency — vintage Jerome Baker fans, secondary market to tap together |
Pre-Event Activation — Bring the Bong to Rockland
After Wed (Planet Nugg) and Sat (Long Island) shooting, the bong is free to come to Rockland a few days ahead of June 13. Promo line: "Come visit the giant Baker bong at RCC — Shakedown Street, June 13." Donny to lock the local spots.
| Rockland Spot | Why / Notes | Owner | Status |
|---|---|---|---|
| Plan B (dive bar) | |||
Event Day — Shakedown Street (RCC runs the lot)
RCC turns the parking lot into a Grateful Dead-style scene. Their side is largely set — band hired, vendors lined up. JBD brings a table + everything for its setup; RCC provides power.
- Live band on a small stage — RCC hired.
- Grilled cheese on Blackstone flat-tops, plus "kind veggie burritos."
- Make-your-own tie-dye t-shirt station + candle vendors + glass vendors.
- Live glass blowing — billed as "live glass blowing, sponsored by Jerome Baker" (keep generic; artist is likely Long Island Joe + one of his guys).
- Store screens running glassblowing footage + the event graphic + clips (Sasha to supply).
- Jason Harris possible Wed-night meet-and-greet (in town the 15th–19th) — TBD, may not fit the week.
Product & Allocation
Full lineup: pre-rolls, jars, box sets, consignment glass ($25 clearboy → $1,000 art glass), smallwares + the display case. Sample order is a standard ~100 of each joint + ~50 of each jar, plus smallware "drips and jabs."
| Line | Detail | Allocation | RCC Qty |
|---|---|---|---|
| Pre-rolls (joints) | Standard order, per type | ~100 of each | |
| Flower jars | Per strain | ~50 of each | |
| Box sets | One per pattern (Masks = hybrid). 250 made of each, total. | 10 per pattern × 3 = 30 | |
| Consignment glass | $25 clearboy up to $1,000 art glass + display case | Consignment | |
| Smallwares | "Drips and jabs" — full list to follow | Per list |
Box Set — What's Inside
One box set per pattern (the sample Donny has = Masks / hybrid). $125 wholesale → $249–250 retail — JBD recommends adding a free joint of the same type as a kicker (good margin in these). Each contains:
- Custom color-matched pipe — gold-fumed & marbled to the pattern
- Matte disc
- Flat wooden matches
- Custom rolling papers + tips
- 7-gram jar of flower
How Sales Ring Up
| Product | Flow |
|---|---|
| Box sets & cannabis | Contain cannabis → ring through RCC's own POS (enter as a box set). |
| Glass / non-cannabis | QR cards → customer pays JBD by card (Visa / MC / Amex) on the JBD site → drop-shipped to their home. Receipt to customer, store & JBD. Display ships fully stocked with QR codes. Monthly reconcile; RCC earns a commission. |
Store Account & Budtender Tools
Donny gets a link to an RCC store account and uploads the ~10 staff. They get budtender tools + all training material. Complete training (or log a sale) → earn a code → order real co-branded merch — hats, shirts, iPhone cases — carrying both Jerome Baker and RCC branding, unique to NY Drop 1. Each gets an email: click here, buy something on us.
| Item | RCC Contact | Status | Notes |
|---|---|---|---|
| Store-account link sent to Donny | |||
| ~10 staff uploaded | |||
| Sample LeafLink invoice reviewed & agreed |
Giveaways & Staff Incentives (JBD-funded)
- Buy any Jerome Baker that day → ticket for a lunch-box drawing.
- Spend $75+ → a free $25 pipe (JBD provides at no charge).
- Top-selling budtender → a box set (reserve 1–3 for the team).
- Plenty of samples for the whole team — not saving a nickel on a joint.
Marketing & Content
- Tagging: @jerome_baker (main) + Jerome Baker New York on all collab posts; JBD reposts.
- Content: Sasha + Sanja Ganja create & coordinate with Donny + Jonah — everyone in sync.
- Assets: JBD sends clean digital asset files (no more cutting/pasting off the web) + glassblowing video clips for the in-store screens.
- Radio: Donny pays + runs ~2 weeks straight; JBD sends a short script for a Jason Harris sound bite ("This is Jason Harris, founder of Jerome Baker, dropping in Rockland County — come check out Shakedown Street").
- Jonah (glass collector, deep in the glass community) cleared to post JB content — tag JB on everything; keep it positive.
Action Items & Confirmations
| Done | Task | Owner | Status / Notes |
|---|---|---|---|
| Generate & send sample LeafLink invoice (qty, minimums, $) | David | ||
| Set RCC up as a store + send budtender-tools link | David | ||
| Schedule delivery early week of June 7 (post-distributor) | David | ||
| Lock 1–2 Rockland spots for pre-event bong footage (Plan B +) | Donny | ||
| Send clean digital asset files + glassblowing clips | David / Sasha | ||
| Send radio script → Jason Harris records sound bite | David / Jason | ||
| Connect Sasha + Sanja with Donny + Jonah for content | David | ||
| Confirm Long Island Joe (+ guy) for live glass blowing | David |
Participants
| Person / Org | Role | Contact | Status |
|---|---|---|---|
| David Zelinger · JBD | Producer / primary contact | ||
| Donny · RCC | Owner — event, retail, local spots | ||
| Jonah · RCC | Glass collector — social / community | ||
| Maria · RCC | Store / display ops | ||
| Sasha · Dopestr | Director / social content | ||
| Sanja Ganja | On-camera / socials | ||
| Long Island Joe | Live glass blowing (sponsored by JB) | ||
| Jason Harris · JBD | Founder — radio bite + possible visit |
Shoot Schedule
2 Days▾Day One
| Time | Location | Scene | Crew | Notes |
|---|
Day Two
| Time | Location | Scene | Crew | Notes |
|---|
Content Drip Strategy
4–6 Posts▾The Long Island segment produces 4–6 individual posts, released over 2–4 weeks. Each post is a chapter. The beach is the cliffhanger. The city content doesn't drop until Long Island has fully played out.
| Drop | Scene | Caption | Platform Lead | Notes |
|---|
After the tease drops, hold 5–7 days minimum before the first NYC post. Let the comments build. If the tease performs, do a second tease. The city content should feel earned.
Cost Sheet
Budget▾Pre-populated estimates are starting points. Fill the Actual column and Who Confirms as items lock. Every edit saves to the DB.
| Category | Item | Est. Cost | Actual | Who Confirms | Notes |
|---|---|---|---|---|---|
| ESTIMATED TOTAL (pre-populated items) | $1,050–$1,545 | Does not include TBD crew rates, drone rental, or edit time | |||
Action Items — Before Shoot Week
Checklist▾| Done | Task | Owner | Deadline | Status / Notes |
|---|