RCC is the first and only Jerome Baker partner in Rockland County — and stays exclusive there for many months. The launch is a one-day Grateful Dead-style parking-lot festival, "Shakedown Street Rockland," on Saturday June 13. In the run-up we bring the giant purple bong (now with a built-in fog machine + internal lights) to a couple of local Rockland spots for guerrilla content — treating Baker like an out-of-towner seeing the area for the first time.
Concept renders (AI) for the campaign — not final photography. Edits on this page sync with the full plan's Rockland card.
The Essentials
| Event | Shakedown Street Rockland — "Jerome Baker × RCC, one day only" |
| Date | Saturday, June 13, 2026 |
| Location | RCC dispensary + parking lot, Rockland County NY |
| Exclusivity | First & only Jerome Baker location in Rockland County — exclusive for months |
| Product at distributor | June 7 — deliver to RCC as early in that week as possible |
| Terms | 25% COD, balance net 30 (exact replica invoice via LeafLink) |
| Tag | @jerome_baker (main) + Jerome Baker New York account — collab posts, repost |
| RCC staff | ~10 — all get store-account access to budtender tools + training |
| Border bonus | Big NJ contingency — vintage Jerome Baker fans, secondary market to tap together |
Pre-Event Activation — Bring the Bong to Rockland
After the Long Island shoots, the bong comes to Rockland a few days ahead of June 13. Promo line: "Come visit the giant Baker bong at RCC — Shakedown Street, June 13." Donny locks the local spots.
| Rockland Spot | Why / Notes | Owner | Status |
|---|---|---|---|
| Plan B (dive bar) | |||
Event Day — Shakedown Street (RCC runs the lot)
RCC turns the parking lot into a Grateful Dead-style scene. Their side is largely set — band hired, vendors lined up. JBD brings a table + everything for its setup; RCC provides power.
- Live band on a small stage — RCC hired.
- Grilled cheese on Blackstone flat-tops, plus "kind veggie burritos."
- Make-your-own tie-dye t-shirt station + candle vendors + glass vendors.
- Live glass blowing — billed as "live glass blowing, sponsored by Jerome Baker" (artist likely Long Island Joe + one of his guys).
- Store screens running glassblowing footage + the event graphic + clips (Sasha to supply).
- Jason Harris possible Wed-night meet-and-greet (in town the 15th–19th) — TBD.
Product & Allocation
Full lineup: pre-rolls, jars, box sets, consignment glass ($25 clearboy → $1,000 art glass), smallwares + the display case. Sample order is a standard ~100 of each joint + ~50 of each jar, plus smallware "drips and jabs."
| Line | Detail | Allocation | RCC Qty |
|---|---|---|---|
| Pre-rolls (joints) | Standard order, per type | ~100 of each | |
| Flower jars | Per strain | ~50 of each | |
| Box sets | One per pattern (Masks = hybrid). 250 made of each, total. | 10 per pattern × 3 = 30 | |
| Consignment glass | $25 clearboy up to $1,000 art glass + display case | Consignment | |
| Smallwares | "Drips and jabs" — full list to follow | Per list |
Box Set — What's Inside
One box set per pattern (the sample Donny has = Masks / hybrid). $125 wholesale → $249–250 retail — JBD recommends adding a free joint of the same type as a kicker. Each contains:
- Custom color-matched pipe — gold-fumed & marbled to the pattern
- Matte disc
- Flat wooden matches
- Custom rolling papers + tips
- 7-gram jar of flower
How Sales Ring Up
| Product | Flow |
|---|---|
| Box sets & cannabis | Contain cannabis → ring through RCC's own POS (enter as a box set). |
| Glass / non-cannabis | QR cards → customer pays JBD by card (Visa / MC / Amex) on the JBD site → drop-shipped to their home. Receipt to customer, store & JBD. Display ships fully stocked with QR codes. Monthly reconcile; RCC earns a commission. |
Store Account & Budtender Tools
Donny gets a link to an RCC store account and uploads the ~10 staff. They get budtender tools + all training material. Complete training (or log a sale) → earn a code → order real co-branded merch — hats, shirts, iPhone cases — carrying both Jerome Baker and RCC branding, unique to NY Drop 1.
| Item | RCC Contact | Status | Notes |
|---|---|---|---|
| Store-account link sent to Donny | |||
| ~10 staff uploaded | |||
| Sample LeafLink invoice reviewed & agreed |
Giveaways & Staff Incentives (JBD-funded)
- Buy any Jerome Baker that day → ticket for a lunch-box drawing.
- Spend $75+ → a free $25 pipe (JBD provides at no charge).
- Top-selling budtender → a box set (reserve 1–3 for the team).
- Plenty of samples for the whole team — not saving a nickel on a joint.
Marketing & Content
- Tagging: @jerome_baker (main) + Jerome Baker New York on all collab posts; JBD reposts.
- Content: Sasha + Sanja Ganja create & coordinate with Donny + Jonah — everyone in sync.
- Assets: JBD sends clean digital asset files + glassblowing video clips for the in-store screens.
- Radio: Donny pays + runs ~2 weeks straight; JBD sends a short script for a Jason Harris sound bite ("This is Jason Harris, founder of Jerome Baker, dropping in Rockland County — come check out Shakedown Street").
- Jonah (glass collector, deep in the glass community) cleared to post JB content — tag JB on everything; keep it positive.
Action Items & Confirmations
| Done | Task | Owner | Status / Notes |
|---|---|---|---|
| Generate & send sample LeafLink invoice (qty, minimums, $) | David | ||
| Set RCC up as a store + send budtender-tools link | David | ||
| Schedule delivery early week of June 7 (post-distributor) | David | ||
| Lock 1–2 Rockland spots for pre-event bong footage (Plan B +) | Donny | ||
| Send clean digital asset files + glassblowing clips | David / Sasha | ||
| Send radio script → Jason Harris records sound bite | David / Jason | ||
| Connect Sasha + Sanja with Donny + Jonah for content | David | ||
| Confirm Long Island Joe (+ guy) for live glass blowing | David |
Participants
| Person / Org | Role | Contact | Status |
|---|---|---|---|
| David Zelinger · JBD | Producer / primary contact | ||
| Donny · RCC | Owner — event, retail, local spots | ||
| Jonah · RCC | Glass collector — social / community | ||
| Maria · RCC | Store / display ops | ||
| Sasha · Dopestr | Director / social content | ||
| Sanja Ganja | On-camera / socials | ||
| Long Island Joe | Live glass blowing (sponsored by JB) | ||
| Jason Harris · JBD | Founder — radio bite + possible visit |